Posted by Mariella

Probloggers can either blog for others or blog for themselves. I do both, although I find myself leaning towards blogging for others — not because I think it’s better, but because it can actually be much easier, provided you work for a client who’s easy to get along with. Both ways of earning money through blogging have their own pros and cons:

Blogging For Others

Pros

1. You’re ensured payment for your time if you’re working for a flat rate per post.

2. If the blog you’re writing for is already established, you’re also ensured readership.

3. You can ask your clients to be your references when looking for blogging gigs.

4. You can learn the ropes of blogging while writing for others.

5. If you’re working with a good editorial team, you’d learn what clicks with readers and what doesn’t.

6. You’re spared the humongous task of getting others to link to you. Although you’ll still have the responsibility of promoting your blog, bookmarking your posts, and the like, but you’ll likely be doing less of what your client does.

Cons

1. When you write for performance-based pay, you can earn more than what you earn for a flat fee per post. However, even with established sites, you might not get to earn at all.

2. You might be working with a difficult editor.

3. Some clients could turn out to be deadbeats.

4. You might get censored by your editors sometimes.

5. There are times when you have no control over what you write.

Blogging For Yourself

Pros

1. You get complete control of everything you want to put on the web site.

2. You get to write when you want.

3. You can change anything about the blog anytime you see fit to do so.

4. You control the monetization scheme of your blog.

5. You get to keep everything you earn.

Cons

1. You get to build your blog from scratch.

2. You have to increase readership, yourself.

3. You have to figure out how to tackle tech problems on your own.

4. Should you decide to hire other bloggers, or a tech person to oversee blog tweaks, the money will come out of your own pocket.

5. You might not earn from your monetization efforts for a long, long time.

6. You might not be as motivated to update your blog.

Blogging is fun either way, but if given a choice between the two, which one would you choose? As for me, I’ll still go with both and try to balance things out so that I can write for my clients and earn, as well as write for my own.

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Mariella

This entry was posted on Tuesday, March 18th, 2008 at 9:04 am and is filed under blogging. Responses are currently closed, but you can trackback from your own site.

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