In one of my recent posts, I had discussed the probability that you’re excluding newbies in the niche by using too technical a language. While I had suggested writing for a general audience by simplifying terms and explaining niche-specific words, that doesn’t mean you have to generalize and not discuss the most specific of specifics in your niche on your blog. On the contrary, I urge you to determine your readership and sift them so that you’d have real, devoted readers — regulars, if you prefer calling them that.

You see, although you want to attract as many new people into your blog as possible, you also don’t want your regular readers to feel as if you’re being too much of a generalist. You want to delve into the niche as deep as you can without alienating others. Here are a few suggestions:

1. Take It Gradually

If you’re explaining something complex, perhaps it’s best not to discuss everything in one go. One of the options is to create a series of posts based on the topic. That way, you’re slowly letting your readers know what you’re talking about without confusing them. If you give them time to absorb the basics, it’s more probable that they can understand the more complex matters.

2. Insert other elements into it.

You might also want to consider inserting other elements into your post. A bit of humor perhaps, or how about philosophy?

3. Make comparisons to pop culture or real issues.

You can also compare what you’re explaining to real life issues, situations or things, or to pop culture. What’s important is that you’re comparing to something relevant which could make your readers go, “Ah, I get it.”

How about you, how do you sift your readership?

This entry was posted on Friday, March 7th, 2008 at 3:15 pm and is filed under blogging. Responses are currently closed, but you can trackback from your own site.

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