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Can You Use a Blog to Apply for a Job?

Mariella Posted by Mariella

In a writing forum I’m a member of, someone wanted to break into full-time freelance writing. She had asked whether it was prudent to build blogs and then apply for jobs using these blogs she had developed. Well, the answer to that would be yes, if the job you’re applying for is somehow related. I see three possible scenarios where applying for jobs using blogs could be applicable:

1. When you’re applying for blogging gigs.

2. When you’re applying for writing gigs

3. When the job you’re applying for is related to the niche you’re writing in.

Not all blogs, however, could be used for job applications. When you build a blog with the intention of widening your professional network, how could you ensure you could actually use it for such?

1. Keep your tone casual yet at the same time, professional. In a blog, it’s a given that you maintain a casual tone or voice. However, don’t be TOO casual. If your blog is filled with gewgaw such as “lolx” or “suxxorz” or anything of the sort, don’t expect a prospective employer to ever get back to you.

2. Be informative and don’t delve too much into the personal. You just broke up? That’s sad, really, thanks for telling us, don’t worry, we’re grieving with you. Don’t spend the next 10 paragraphs detailing every bit of your break-up if your blog is, say, about technology. With regards to being credible, make sure you’re sufficiently knowledgeable in your niche so as not to appear a dabbler. You want the prospective employer to know you’re well-read and knowledgeable in what you’re writing about.

3. Rev up your posting schedule. When you submit your blogs for perusal to blogging gigs, believe me, they WILL check for the frequency of your posts. More than just talent and the ability to communicate, most blog owners want probloggers who are committed and can post regularly. These blogs depend upon the number of page views for revenue. If you end upping and leaving in the midst of it all, they might take a blow from their sponsors.

In a nutshell, yes, you can use your blogs to apply for jobs (as long it’s relevant). I, myself, have done so several times and the results were definitely positive. I believe as long as you don’t lose sight of your goal, you can blog your way to a job.

Mariella

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